How to enter the German Market?

Do the right thing right from the start!

We will show you how to implement your successful franchise system on the German market.

  • Rules of the German franchise market and
  • Customized strategy concepts for your successful growth
  • Concrete action steps for you to implement
  • Exclusive services for you on site or at Die FranchiseMacher HQ

Workshop participants will gain insights into:

  • Success factors  for the german market, franchise regulations and the build-up phase,
  • Franchise prospects and their expectations,
  • Overview of German franchise law, labour law and other framework conditions,
  • checklists, valuable contacts, concrete action steps – and of course a lot of praxis-based experience from the team.
workshop franchise system aufbau

This workshop is best suited for 

  • concepts with a proven franchise business model
  • who are already very successful with their franchise system in one or more countries and are now considering establishing their system in Germany.

Your speakers


Jana Jabs
Franchise expert

I offer emerging franchise systems practical strategies practical strategies and solutions for the creation of their franchisee network.

My strength:  competently doing the right thing from the start to create and execute strategies.

My experience: to build a franchise system requires a great vision, clear goals and a lot of hands-on work.


Eugen Marquard
Franchise expert

I share valuable and new perspectives on challenges franchisors experience every day.

My strength: thinking bigger in order to uncover the hidden strengths of your business.

My experience: with The FranchiseMacher by their side, many systems could systematically turn that which makes their concepts unique and valuable into something very successful.

Workshop Content

If you wish to adapt the content – no problem.

  1. Is my franchise concept attractive for the German market?
  2. The ideal master franchise partner – the ideal partner profile.
  3. Establishing the franchise fee structure – which services are included and which ones are not?
  4. Lead generating – between push and pull
  5. Selling the license – pre-contractual disclosure requirements.
  6. Documenting your know-how – How do I keep my handbook fresh?
  7. Franchise agreement – rights and obligations of both parties
  8. Developing your initial training – subject matter training and personal skills training
  9. Managing partner – franchisee support between on-site standard checks and personal consulting.
  10. You signed your first franchise agreement!!! Now what? – Managing the entrepreneurial spirit with adherence to systemwide standards.

Actually I don’t like workshops. They are mostly talking shops and you get no results.

However, the workshops with Eugen and Jana have changed my mind. I am already looking forward to the next one.

Franchisor of a

car shuttle service brand


A heart felt thank you for an inspiring day in a very comfortable atmosphere.

We especially enjoyed the small break-out groups which allowed all participants ample time to discuss specific questions relating to their individual projects in great detail.

All in all, a perfect foundation to launch our franchise with a clear picture in mind.

Franchisor of

a fitness studio brand


You are interested in building a franchise system?

Let’s talk.

Contact us nowor +49 (0)3328 338 98 78
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